Twenty years ago BIC Sport launched the first ever sustainably mass-produced surfboard, opening the sport and market to tens of thousands of would-be surfers by offering them high quality boards at very reasonable prices. BIC Surfboards are designed by some of the world’s best shapers to guarantee high performance and ease of use. Gerard Dabbadie, a French surf legend, has been instrumental in this philosophy. He immediately understood the unique opportunity to bring his shaping expertise to the widest possible audience with BIC Sport’s unique sustainable manufacturing technologies. These exclusive processes allow for unrivaled consistency, meaning every board precisely matches the designers original shape, every time. Dabbadie is responsible for the majority of boards in the BIC Surf range, including the celebrated 7’3 and 7’9. Recently, the 100,000th 7’3 Mini-Malibu rolled off the production line at the factory in Vannes, France. This highly symbolic event was recognized by the European Surf Industry Association (EuroSIMA), which awarded BIC Sport “Brand of the Year” in 2013. This honor applauds not only this unique milestone, but also BIC Sports unique sustainable manufacturing process and the role BIC Surf products have played in helping make surfing accessible and affordable for more people.
BIC Sport also introduced the “one-design” concept to the surfing world with the BIC Longboard Challenge, a professional-level competition launched in 2001. Today the BIC KID One Design contest circuit for French junior surfers is growing this same concept in amateur surfing and is exploding in popularity.
For 2014 the BIC Surf range keeps it simple while making significant upgrades and updates to the range. First off is the brand new DURA-TEC 7’0 Egg. This extremely versatile, ultra-modern shape compliments the DURA-TEC range with boards to suit all skill levels, styles and rider sizes. All DURA-TEC boards now feature tail traction pads to maximize performance and comfort for the rider while adding value. The new ACE-TEC range features our four light-weight, high-performance E-Comp longboards, re-engineered for maximum strength and durability while reducing weight. The G-Board Soft Surfboard series also sees a makeover. This unique soft and durable construction now features wider, more user-friendly shapes to maximize ease of use and a fast learning curve for new surfers. These innovative changes, while maintaining a consistent product offering that works for all riders, is what continues to make BIC Surf the largest single-brand surfboard company in the world.
Gérard Dabbadie shaped his first board in 1972. A surf fanatic, he worked first on his own riding style and technique, then used the experience and his contact with the top surfers of the day to start creating his own highly personalised shapes that quickly found favour with the top European riders. In 1975 while based in Hossegor (south-west France) he created his signature board brand «Superfrog», before becoming a full-time professional, with its philosophy of «shaping easy, fun-to-ride boards, for all kinds of conditions, with no compromise on strength and performance». Gerard has always retained that personal view on the shape and construction of his boards. He was among the first to use polystyrene sheet and epoxy resin, a big slap in the face for the «traditional» mix of polyurethane sheet and polyester resin that was much heavier and less durable. A small detail perhaps, but one that really made his name among the pro surfers of the period. 40 (!) years on, and Gerard is as attentive as ever to the detail of how his boards are made. Quite apart from the actual board shapes and their effect on performance, which he clearly knows inside-out, what’s behind all the wave-riding fun is an understanding of the most modern, reliable, 100% faithfull manufacturing techniques, so he’s 100% sure of the production boards he designs. Our Superfrog boards are first pre-shaped, using the ultimate shaping tool, the AKU. After that they are coated with fibre and Epoxy, 2 x 6oz (per m2) coats on the hull, 2 x 6oz and 1 x 4oz on the deck for shortboards, 3 x 6oz coats on the longboards.
There is no other board on the market that has so many fibreglass coats, and therefore such strength. Even so, Superfrog boards are amazingly light, the result of 30 years experience in using this construction technology and best quality raw materials on the market, and the passion to want to make it happen. But for Gerard Dabbadie, it’s all about shaping and surfing, rather than dreaming up marketing spiel : NO BLAH BLAH BLAH, as the man himself would and does say.